Business Game “The road to circularity”

Seize this opportunity to participate in a morning full of valuable insights, practical advice, and new collaborations. By working together as entrepreneurs, government, and education, we are building a sustainable and circular future for our region!

The Business Game "The Road to Circularity" is a practical session/workshop organized by Keyport (in collaboration with Zuyd University of Applied Sciences, among others) focused on circular entrepreneurship. During this morning session, you will actively work on issues related to circularity and sustainable business practices, together with other entrepreneurs.

Objective and approach

Applying circular thinking in your business

In the Business Game, you will not only listen, but also work together on real-life cases. It's all about recognizing obstacles and opportunities within your own business processes that can help you take steps toward circularity. 

Learning experiences and strategies

There will be an introduction/presentation at an inspiring company. Participants will learn how frontrunners apply circular strategies, what challenges they encountered, and what the benefits are—both economically and socially. 

Practical, interactive assignments

Participants work on specific assignments and ideas for sustainability innovations, under supervision and in groups. In this way, the Business Game stimulates creative thinking and the sharing of insights.

Why is this Business Game interesting for companies?

• Practical and motivating – not just theory, but actually working on ideas for your business.
• Networking – you meet other entrepreneurs, experts, and potential future partners.
• Inspiration – learning from examples of companies that are already engaged in circular transitions.
• Concrete insights – at the end, you will have practical ideas or steps that you can apply in your business.

Practical information

• Date: Wednesday, June 17, 2026
• Time: 8:30 a.m. – 11:30 a.m.
• Location: Interduct, Afrikastraat 22, Ittervoort
• Registration: via the button below

I am participating in the Business Game “The Road to Circularity.”

Program

• 8:30 a.m.: Reception
• 8:45 a.m.: Welcome on behalf of Keyport and Interduct
• 9:00 a.m.: Presentation by Interduct: what do we do and what are we doing about circularity?
• 9:30 a.m.: Business Game: The Road to Circularity
• 11:30 a.m.: 45-minute guided tour (limited capacity), space for 20 people

We believe raising awareness about circularity is very important. But even more important is how we can help entrepreneurs in concrete terms to actually get started with it. Every company is different, so circularity can be applied differently in every situation. We use the Business Game to help you explore the possibilities within your own company.

Don't miss this opportunity!